google analytics for beginners answers 2021

Certification Name – Google analytics for beginners answers – By Google Analytics
Exam URL: https://analytics.google.com/analytics/academy/course/6

 

  1. Using tracking code, Google Analytics can report on data from which systems?

 E-commerce platforms

 Mobile Applications

 Online point-of-sales systems

 Systems not connected to the Internet

 

 

  1. To collect data using Google Analytics, which steps must be completed?

 Install Google Analytics desktop software

 Create an Analytics account

 Add Analytics tracking code to each webpage

 Download the Analytics app

 

  1. The Analytics tracking code can collect which of the following?

 Language the browser is set to

 Type of browser

 User’s favorite website

 Device and operating system

 

  1. When will Google Analytics end a session by default?

 After 30 minutes, regardless of user activity on your website

 Once the user opens another browser window

 When a user is inactive on your site for 30 minutes or more or closes a browser window

 At noon every day

 

  1. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

 True

 False

 

  1. Which represents the hierarchical structure of a Google Analytics account from top to bottom?

 View > Account > Property

 Property > Account > View

 Account > View > Property

 Account > Property > View

 

  1. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

 User

 Property

 View

 Product

 

  1. To locate a property’s Analytics tracking code, which sequence of steps should be followed?

 Admin > Tracking Code > Tracking Info

 Admin > Tracking Info > Tracking Code

 Reports > Audience > Tracking Code

 Audience Reports > Settings > Tracking Code

 

  1. To use Analytics to collect website data, what must be added to the website page HTML?

 Google campaign parameters

 Google Analytics terms and conditions

 Google Analytics tracking code

 A permissions button

 

  1. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

 Immediately after the opening <head> tag of your website

 Immediately before the closing </head> tag of your website

 Immediately after the opening <body> tag of your website

 Immediately before the closing </body> tag of your website

 

  1. When a new view is created, what data will be included?

 Data from before the view was created

 Data from after the view was created

 Data from before and after the view was created

 No data

 

  1. A deleted view can be recovered by account administrators within how many days?

 35

 65

 95

 125

 

google analytics for beginners answers

 

  1. What are the options for filtering data in Google Analytics?

 Exclude data from a view

 Include data in a view

 Modify how data appears in your reports

 All of the above

 

  1. Why is it important to keep one unfiltered view when using filters with Google Analytics?

 To ensure you can always access the original data

 In order to configure Goals

 In order to use a filter for multiple views

 There is no reason to have an unfiltered view

 

  1. In which order does Google Analytics filter data?

 Alphabetical order by filter name

 The order in which the filters were last edited

 The order in which the filters are applied

 Randomized order

 

  1. When a filter is applied to a view, what data is affected?

 Data from before the filter was created

 Data from after the filter was created

 All the data available in a view

 None of the data available in a view

 

  1. What feature would be used to compare two date ranges in a report?

 Hourly, Day, Week, Month views in the time graph

 Real-time reports

 Date range comparison

 Account selector

 

  1. What does the “Users” metric measure?

 The total number of visits to your website

 Users that had at least one session on your site in the given date range

 Users that landed on the homepage of your website

 Users who have signed up to an email newsletter on your website

 

google analytics for beginners answers

  1. What is the “Bounce Rate” in Google Analytics?

 The number of times unique users returned to your website in a given time period

 The percentage of sessions in which a user exits from your homepage

 The percentage of total site exits

 The percentage of visits when a user landed on your website and exited without any interactions

  1. What is a “dimension” in Google Analytics?

 The total amount of revenue a business has made in a given date range.

 An attribute of a data set that can be organized for better analysis.

 A comparison of data between two date ranges.

 A report that offers information about your audience.

  1. What is a “metric” in Google Analytics?

 A dimension that can help you analyze site performance.

 The dates in your date range.

 A segment of data separated out in a report for comparison.

 The numbers in a data set often paired with dimensions.

  1. What is a “secondary dimension” in Google Analytics?

 An additional widget you can add to a dashboard for more specific analysis.

 An additional metric you can add to a report for more specific analysis.

 An additional dimension you can add to a report for more specific analysis.

 A visualization that allows you to understand the impact of your data.

  1. Which Google Analytics visualization compares report data to the website average?

 Pivot view

 Comparison view

 Performance view

 Percentage view

  1. How can the amount of data in a sampled Google Analytics report be increased?

 Apply additional filters

 Remove the Secondary Dimension

 Choose “Faster response” in the sampling pulldown menu

 Choose “Greater precision” in the sampling pulldown menu

  1. When selecting “Share Template Link” in the dashboard, what will be shared?

 Dashboard only

 Data only

 Dashboard and data

 Neither dashboard nor data

  1. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it.

 True

 False

 

  1. Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

 18-24

 25-34

 35-44

 45-54

 

  1. Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

 Karnataka

 Maharashtra

 Telangana

 Delhi

 

  1. Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

 68.89%

 25.47%

 5.70%

 100.00%

 

google analytics for beginners answers

 

  1. Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

 

 youtube.com

 mail.googleplex.com

 google

 facebook.com

 

  1. Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

 Social, Direct, Referral

 Social, Display, Branded Paid Search

 Organic Search, Social, Direct

 Social, Display, Generic Paid Search

 

  1. Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

 mall.googleplex.com

 youtube.com

 /yt/about/

 /permissions/using-the-logo.html

 

  1. Under Behavior using the Overview report, which of these Page Titles has the most Pageviews?

 Accessories

 Drinkware

 Google Online Store

 Bags

 

  1. Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

 /MadeInUSA/

 /Google+Redesign/

 /Specials/

 /TopSellers/

 

  1. Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

 18.36%

 10.14%

 55.33%

 100.00%

 

  1. What setting must be enabled to view data in Demographics and Interests Reports?

 Content Grouping

 Advertising features

 User permissions on the view

 In-Page Analytics

 

  1. What report would best help identify potential browser issues with website traffic?

 The Active Users report

 The New vs Returning report

 The Browser & OS report

 The Source/Medium report

 

  1. What report shows what mobile devices were used to view a website?

 The Exit Pages report under “Site Content”

 The Landing Page report under “Site Content”

 The Engagement report under “Behavior”

 The Devices report under “Mobile”

 

  1. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

 Source, Keyword, Campaign name

 Source, Medium, Keyword

 Source, Medium, Campaign name

 Medium, Keyword, Campaign name

 

  1. Which “sources” are available in Google Analytics?

 googlemerchandisestore.com

 Email

 Google

 (direct)

 

  1. Which “mediums” are available in Google Analytics?

 organic

 cpc

 mail.google.com

 referral

 

  1. Which “channels” are available in the default Channels report?

 Organic Search

 Device

 Display

 Direct

 

  1. What report can show how particular sections of website content performed?

 Location

 Content Drilldown

 Frequency and Recency

 Top Events

 

  1. What report lists the website pages where users first arrived?

 Events > Pages

 All Pages

 Exit Pages

 Landing Pages

 

  1. What report should be used to check if users are leaving from important pages on your website?

 Landing Pages report

 All Pages report

 Exit Pages report

 Pages report under Events

 

  1. Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW – Accessories” campaign?

 1711

 1872

 2289

 404

 

  1. Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW – Apparel” campaign?

 google / search

 newsletter / email

 google / cpc

 bing / cpc

 

  1. Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW – Accessories” campaign?

 google sticker store

 google shopping

 google merch

 (not set)

 

  1. Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

 .41%

 .69%

 .93%

 1.00%

 

  1. Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

 United States

 Malaysia

 United Kingdom

 Croatia

 

  1. Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

 flowdock.com / referral

 google / organic

 (direct) / none

 google / cpc

 

  1. Under Acquisition in the Google Ads > Campaigns report, which campaign had the most clicks?

 AW – Electronics

 All Products

 AW – Apparel

 AW – Accessories

 

  1. Under Acquisition in the Google Ads > Campaigns report, which campaign had the highest CPC?

 AW – Electronics

 All Products

 AW – Apparel

 AW – Accessories

 

  1. Under Acquisition in the Google Ads > Keywords report, which keyword had the highest CPC?

 google store opening

 android shirts

 buy google socks

 google chrome t shirt

 

  1. Which three tags does Google Analytics require for accurate campaign tracking?

 Medium, Source, and Content

 Medium, Source, and Campaign

 Campaign, Content, and Term

 Source, Content, and Term

 

  1. Which tags are standard Google Analytics campaign parameters?

 utm_adgroup

 utm_source

 utm_medium

 utm_content

 

  1. To quickly generate campaign tags, what tool should be used?

 The Measurement Protocol

 The Segment Builder

 The URL Builder

 The Goal Selector

 

  1. Which formats may be used to add a custom campaign parameter to a URL?

 www.googlemerchandisestore.com/?utm campaign = fallsale

 www.googlemerchandisestore.com/?utm_campaign=fallsale

 www.googlemerchandisestore.com/?utm_campaign=fall_sale

 www.googlemerchandisestore.com/?utm_campaign = fall sale

 

  1. Which are examples of Goals in Google Analytics?

 Making a purchase

 Signing up for a newsletter

 Completing a successful Google search

 Submitting a contact information form

 

  1. When creating a Goal in Google Analytics, which are required?

 Goal Name

 Goal Type

 Goal Slot ID

 Goal Funnel Visualization

 

  1. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

 /thankyou.html

 /thankyou.php

 /thankyou/receipt.php

 All of the above

 

  1. Google Ads lets users advertise on which properties?

 Google Search

 Google Display Network

 Campaign Manager

 Google AdSense

 

google analytics for beginners answers

 

  1. Enabling auto-tagging does what?

 Adds Analytics tags to campaign URLs

 Adds Google Ads tags to campaign URLs

 Adds campaign hyperlinks to website pages

 Adds Analytics tracking code to website pages

 

  1. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

 Campaigns

 Keywords

 Bid Adjustments

 Destination URLs

 

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