Fiverr Test SEO 2020


  • By Minhazul Asif(CodemanBD &  Webbattalion)

# 1: A Hallway Page is used to:

Correct : Enable search engine bots to index the Doorway Pages


# 2:
Which of the following statements is correct with regard to the description meta tag?

Correct answer: Google uses the meta description to generate the search engine results pages


# 3:
Which of the following factors have an impact on the Google PageRank?

Correct answer: The total number of inbound links to a page of a website

 

# 4: Which search engine tec

hnology prevents a website from appearing in numerous top positions in the search engine result pages?

Correct answer: Sifting

 

# 5: Which of the following statements about FFA pages are true?

Correct answer: They are also called link farms

 

# 6: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?

Correct answer: No

 

# 7: Cloaking is a controversial SEO technique. What does it involve?

Correct answer: Offering a different set of web pages to the search engines

 

# 8: __________ uses crawls and directories to generate relevant results

Correct answer: Crawler-based Search Engines

 

# 9: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?

Correct answer: Flux

 

# 10: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?

Correct answer: Stop words

 

# 11: What is keyword density?

Correct answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page

 

# 12: Which of the following statements about Search Engine Optimization Techniques are correct:

Correct answer: It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

 

# 13: Which of the following activities could be looked down upon by Google as per their quality guidelines?

Correct answer: Intentionally adding keywords to the TITLE tags and ALT attributes

 

# 14: Which of the following statements regarding website content are correct?

Correct answer: Syndicating your content could lead to Google viewing the material as duplicate

 

# 15: Which of the following is an ethical SEO Technique?

Correct answer: None of the above

 

# 16: Google gives priority to themed inbound links

Correct answer: True

 

# 17: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?

Yahoo Search Term Suggestion Tool

 

Correct answer: WordTracker

 

# 19: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?

Correct answer: By letting you know the percentage of users who entered the website and then left without viewing any other page

 

# 20: What is the function of “indexes” part of the Google search engine?

Correct answer: It helps to generate meaningful results based upon the user’s search term

 

 

# 21: The following robots meta tag directs the search engine bots:

<META NAME =”robots” CONTENT=”noindex,nofollow”>

Correct answer: Not to index the page and not to follow the links in the page

 

#22: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?

Correct answer: Stemming

 

#23: Which of the following can be termed as good keyword selection and placement strategies?

Correct answer:

 

  • Targeting synonym of the main keyword
  • Optimizing five or more keywords per page#24: If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?

 

Correct answer: It will find pages about help within www.expertrating .com

 

# 18: What does the 302 server response code signify?

Correct answer: The page has temporarily moved

 

 

  1. #25: Which of the following does Google uses to display characters of a web page’s Title Tag?

 

Correct answer: Title Tag Character count

 

  1. #26: Which of the following statements about Google’s technical and quality guidelines are true?

 

Correct answer: It is advantageous if your web server supports the If-Modified Since HTTP header

 

#27: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?

Correct answer: The number of in-bound natural links related to the website’s theme (or keywords)

 

#28: Which of the following facts about Alexa are correct?

Correct answer: Alexa provides free data on relative websites visitor traffic

 

#29: State whether of the following statement is true or false.

A sitemap provides a list of internal links to user accessible pages on a website

 

Correct answer: True

 

#30: State whether true or false

The Yahoo Directory listing is a free service for commercial sites.

 

Correct answer: True

 

# 31: Which of the following statements about the Google Sitemap are correct:

Correct answer: The Sitemap acceptable to Google follows an XML format

 

#32: While grading your website, Google gives credit to outbound links pointing to authority websites?

Correct answer: True

 

#33: Which of the following website design guidelines have been recommended by Google?

Correct answer: Having a clear hierarchy and text lines

 

#38: What will happen if you type the words ‘Certification –Networking’ in the Google search box?

Correct answer: Google will find the web pages about Certification that do not contain the word Networking

 

#34: What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

Correct answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page

 

#35: Which of the following actions could get you banned by Google?

Correct answer: Hiding text on the webpage

 

#36: Which of the following statement about RSS is correct?

Correct answer: It is a form of XML


# 37:
What is the term for Optimization strategies that are in unknown area of reputability/validity?

 

1.Which of the following would be leveraging both social network and traditional marketing?

    a   Handing out print advertisements with a coupon for a store

    b   A print advertisement in a magazine which drives people to a website where there is a free trial offer

    c   Posting an advertisement on a message board

    d   Hosting a video ad on YouTube not otherwise seen elsewhere

2.What style of videos can a company post on YouTube?

    a   Video Blogs

    b   Television Commercials

    c   Product Demonstrations

    d   All of the above

3.How does creating a social network marketing plan differ from a traditional marketing plan?

    a   The brand image should be completely different for social marketing

    b   The staff requirements and skill sets for social marketing are different

    c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

    d   Other than the method of delivery, a marketing plan either way will be similar

 

4.How can a company convert posts on Twitter to sales?

    a   Write demeaning points about the competition

    b   Write posts about personal information of the CEO

    c   Creating posts which drive followers to their site

    d   Constantly post updates about how the company needs more sales

5.What non financial measure of marketing is important to track?

    a   CEO performance

    b   Number of new hires in marketing

    c   Number of impressions

    d   New customer acquisition

6.Which of the following is an important aspect of creating blogs and posting content?

    a   Using a witty user name

    b   Posting at least once a month to the blog

    c   Social Media Optimization

    d   Using humor

7.What is a “vlog”?

    a   Video Log

    b   Video Blog

    c   Log of blog activity

    d   New technology to aid in blogging

8.How do ebooks represent a form of marketing?

    a   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

    b   They are not a form of marketing

    c   They can be placed on free sites where paid advertisements generate income

    d   They can be used to defame the competition

9.What are the four P’s of marketing?

    a   Product, Price, Place, Promotion

    b   Price, Popularity, People, Placement

    c   Popularity, Product, Promotion, People

    d   People, Price, Promotion, Placement

10.Why is there no specific definition of what is social media marketing?

    a   There is no governing body over social media marketing

    b   Companies cannot come to one definition

    c   The concept is relatively new compared to traditional marketing and is still being defined

    d   It has not yet been widely accepted

11.What should a company post on Twitter?

    a   New product launches

    b   Significant company news

    c   Occasional day to day posts of interest

    d   All of the above

12.How is site traffic useful in evaluating marketing?

    a   Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined

    b   There is no correlation between site traffic and marketing

    c   Ads can send receivers to a specific landing page, which can be tracked

    d   Product sales from the company website can be attributed directly to the marketing campaign

13.What would the marketing budget section of a marketing plan consist of?

    a   The cost to write the plan

    b   The expected costs for each ad campaign based on the delivery method

    c   The overall marketing budget for a year

    d   The marketing personnel job descriptions

14.How can a company create a forum for dialogue on LinkedIn?

    a   Post updates to the company status

    b   Use of Groups

    c   Change the company profile regularly

    d   Post demeaning comments for the competitors’ pages

15.What is the method for being linked to other users on LinkedIn?

    a   Followers

    b   Connections

    c   Friends

    d   Associates

16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?

    a   The number of followers

    b   The amount of views of the video 

    c   The number of videos the company has up

    d   The sales volume of the company 

17.How often should a marketing plan be revisited?

    a   Never, once written it is complete

    b   As often as needed in order to revisit the plan of action and revise any new actions

    c   At company board meetings

    d   During the financial review of the company each month

18.What is the overall goal of social media marketing for companies?

    a   Generate sales

    b   Increase company headcount

    c   Increase their web presence

    d   Help accelerate product launches

19.What place does Pricing have in marketing?

    a   Higher prices guarantee a higher revenue stream

    b   The company should actively market how much their products cost

    c   Different pricing levels can be tested to see what elicits the best consumer response

    d   Marketing based on the pricing level relative to competition is important

20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

    a   Ask the watcher to visit the company site at the end of the video

    b   Make the videos at least 5 minutes long

    c   Make the videos under 10 seconds

    d   Have the CEO featured in the advertisement

21.Why is it important to post to a blog regularly?

    a   It reduces the cost per blog post

    b   Keep readers engaged and also gives search engines content to index

    c   It gives the social media marketing specialist something to do

    d   It allows more chances for the company to put down the competition

22.What is a “wiki”?

    a   Form of blogging

    b   A new social networking site

    c   Interconnected and user generated knowledge management systems

    d   A tool for posting to social media networks

23.What is meant by the concept of “viral” in social media?

    a   Social media which is spread to viewers by the consumer, growing in popularity

    b   It is a method of branding a company

    c   Advertising which can easily be emailed

    d   Marketing advertisements which are not serious

24.How does YouTube serve a dual purpose in social media marketing?

    a   It can be used as a company blog as well as video advertisements

    b   It can be used for company pictures and videos

    c   It can be used to host the company website as well as videos

    d   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

25.How can LinkedIn serve the company aside from social network marketing?

    a   Job openings can easily be dispersed to qualified candidates on LinkedIn

    b   Company pictures can be posted to the profile

    c   Negative press about the competition can be easily spread

    d   Pricing lists can be posted

26.What is “guerilla marketing”?

    a   Marketing geared towards animal lovers

    b   Marketing which relies on time and energy rather than a large dollar budget

    c   Aggressive sales techniques

    d   Marketing using a large scale national budget

27.What is a “call to action”?

    a   Giving an advertisement’s receiver a specific direction such as ‘visit the site’

    b   Using telemarketing to reach out to potential customers

    c   Defaming the competition

    d   Creating a new marketing campaign

28.What is the ultimate goal of a social network marketing plan?

    a   To satisfy investors in the company

    b   To justify spending in marketing

    c   To find investors for a company

    d   Drive potential customers to the company and give them an action item to perform

29.How far into the future should a company plan its marketing activities?

    a   Up to 1 year

    b   5 years

    c   1 month

    d   Indefinitely

30.What is the general purpose of posting a video blog routinely to YouTube?

    a   It allows the company to hard sell its products

    b   It allows the company to drive website traffic to its blog

    c   It can be used to disperse the company contact information

    d   It allows followers to create a personal connection with the employees of the company

31.What is the main reason traditional marketing will never completely go away?

    a   It is cheaper than social media marketing

    b   All companies are required by law to use traditional marketing techniques

    c   There are better tax write offs for traditional marketing

    d   It’s proven to work time and again

32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

    a   Required by law

    b   Search engine rankings will include hits on the blog as part of the overall website hits

    c   Requires less effort to maintain

    d   Cannot be hacked easily

33.What style of blogging would be most effective for building relationships with customers?

    a   Using the blog only for press releases

    b   Posting resumes of the company officers

    c   Posting articles about how terrific the company is, and putting down the competition

    d   Writing posts about the company and its ups and downs from inside, personalized approach

 

34.What traditional marketing technique is YouTube closest to?

    a   Print advertising

    b   Television advertising

    c   Radio advertising

    d   Mail advertising

35.What can a company do to offset the cost of running a blog?

    a   Place ads on the blog which generate pay per click income

    b   Charge users a fee to read the blog

    c   Only allow past customers to read the blog

    d   Require a monthly membership to the entire company website

36.What is meant by Brand Management?

    a   Managing the marketing staff

    b   Management of the marketing budget

    c   The company executive management team

    d   Creating a consistent image for the company

37.What methods of social network marketing should a company always use?

    a   Blogging only

    b   Twitter, Blogs, Facebook

    c   YouTube

    d   Depends on the company, their product, their audience

38.What feature does LinkedIn offer for pay accounts?

    a   Ability to post pictures

    b   Increased abilities to connect directly and send messages to people

    c   Ability to post in Groups and create a Group

    d   Ability to block users

39.What is a contingency plan?

    a   A second written plan in case management doesn’t like the original plan

    b   A detailed marketing plan

    c   A set of actions to be taken if the original plan does not perform as anticipated

    d   A marketing plan written just for social networking

40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

    a   Hire a web specialty firm

    b   Implement special software

    c   Creating landing pages specific for each campaign

    d   There is no way to know where traffic comes from

41.How can a company use the same material for both traditional and social network marketing?

    a   Posting a luring comment on Twitter to the company site

    b   Selling ad space on the company website

    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube

    d   Creating a magazine print ad with the company website

42.What is the term adopted for updates posted by Twitter users?

    a   Tweets

    b   Twoots

    c   Twinks

    d   Posts

43.What is “social media optimization”?

    a   Creating content which easily creates publicity via social networks

    b   Writing clear content

    c   Creating short content which is easily indexed

    d   Hiring people to create content for social networks

44.What do Connections on LinkedIn effectively represent?

    a   Random strangers who found the company

    b   People the company has sold product or services to

    c   An avenue to disperse coupons

    d   People and other companies the user is connected to directly

45.What is meant by the “blogosphere”?

    a   The act of writing a blog

    b   Specific niche blog community

    c   The interconnected community of blogs via linking to each other

    d   Advertising done via blogging

46.What is meant by “micro-blogging”?

    a   Blogging daily

    b   Blogs which are posted by companies, not individuals

    c   Blogs with limited individual posts, limited by character count typically

    d   Blogging from mobile devices

47.Which type of marketing would a company blog be considered?

    a   Social Network Marketing

    b   Traditional Marketing

    c   Both

    d   Neither

48.How does a blog directly impact sales of a company?

    a   It tells customers what products to buy

    b   It can be used to talk negatively about the competition

    c   It is typically used as the way to disperse company coupons

    d   Typically a blog does not directly create sales

49.What is a method of marketing on Facebook which can reach several users by spending money?

    a   Pay money for a better quality Facebook account

    b   Pay a third party to make posts to your account

    c   Charge a fee for users to be your friends

    d   Facebook Pay Per Click placed advertisements

50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

    a   Post links on the company blog to the YouTube videos

    b   There is no method to effectively direct people to the company videos

    c   Use of keywords

    d   Sending out mail advertisements

51.What can a company do on Facebook apart from their page to create a following?

    a   Post more updates than usual

    b   Post controversial posts

    c   Use several pictures

    d   Use Groups, both company originated and posting to other groups

52.What is meant by A/B testing in marketing?

    a   Testing of 2 different products 

    b   Testing 2 versions of an advertisement to see which elicits the best response 

    c   Clinical testing of medical products before legally allowing them for sale

    d   Testing via 2 mediums, such as radio and television

53.What do updates to Facebook status resemble most closely?

    a   Video blogs

    b   Posts on Twitter

    c   A company white paper

    d   Articles on LinkedIn

54.What is another term for “social media”?

    a   Media Optimization

    b   Consumer Generated Media

    c   Advertising Socialization

    d   Consumer Media Advertising

55.What type of status updates would drive visitors to the company site?

    a   An update telling friends they hope to see them all soon

    b   A link to a new press release hosted on the company site

    c   A link to a third party hosting a company press release

    d   A picture of the CEO

56.What should be the length of an effective blog post?

    a   Several pages in length

    b   No more than a few sentences

    c   A few sentences mixed with several links to other sites and references

    d   A few paragraphs

57.What is meant by “Marketing Creative”?

    a   The employees in the marketing department

    b   The content for marketing and its creative aspect

    c   The methods used to distribute marketing material

    d   The branding image of the company

58.How can a company place itself as an expert in a certain area of expertise?

    a   Post updates which brag about the company

    b   Actively answer questions in the Q&A section of the site

    c   Post comments on competitors pages stating how they are inferior

    d   Answer the questions in all the categories, even the ones in which the company is not engaged.

59.What is the term used for a person who is receiving updates of another Twitter user’s updates?

    a   User

    b   Follower

    c   Connection

    d   Friend

60.What does the product portion of the 4 P’s of marketing focus on?

    a   The product or service being marketed to consumers

    b   The manufacturing process

    c   How the price will be set for the product

    d   How the new product will be promoted

61.What is the character limit for posts on Twitter?

    a   No limit

    b   100 characters

    c   140 characters

    d   200 characters

#39: How are sites maps important for the search engine optimization process?

Correct answer: Site maps help the search engine spider pick up more pages from the website

 

#40: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?

Correct answer: Cloaking

 

 

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